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In a large, heavy-bottomed pot, combine orange peel, water and baking soda. Bring to a boil. Reduce heat to simmer and cover, simmering for 20 minutes. (While simmering, it's helpful to prep your workspace by opening pectin and setting in a glass next to the pot, ready to be added. You can also set a timer for 1-minute, ready to start the timer according to the directions below. Place ladle and funnel, if using, near canning jars. This stuff helps make the process go a bit smoother.)
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After simmering for 20 minutes, add orange segments, cranberries, and cinnamon sticks. Return to a boil. Lower heat again, simmering covered for 10 minutes. If not already, start bring another large stockpot or canner (large enough so that jars will be covered with at least 2 inches of water) to a boil, for canning/processing.
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Discard cinnamon sticks and add sugar. Stir constantly and bring to a full, rolling boil. Add pectin, continuing to stir. When the mixture once again reaches a rolling boil, start 1-minute timer. Continue stirring.
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When timer goes off, quickly remove from heat and portion into prepared, sterilized jars, leaving a 1/4-inch headspace. Wipe rims clean and add lids. Screw bands on until just finger-tip tight.
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Process in boiling-water for 5 minutes, with the 5 minutes beginning when water returns to a full boil. Remove from water and set on a wire rack to cool.